Released on: November 26, 2007, 4:54 am

Press Release Author: 2020:Marketing Communications LLC

Industry: Marketing

Press Release Summary: Over 20 million small business owners and entrepreneurs are
struggling to maintain or grow their businesses with little or no expansion capital.
A new book teaches this audience how to increase sales, market share and profit
margins with little or no additional investment.


Press Release Body: Rochester, MI,November 23, 2007 --Now is the time to lay the
foundation for a more profitable holiday season, new year, and long term future,
according to Ron Geskey, a senior marketing executive and author.Geskey says "One
reason is that the combination of only modest increases in consumer spending (some
categories will be down) and increased competition creates tough market conditions
in which to grow sales, market share and profit. "

If your new or small business needs a shot of adrenaline to get moving during the
holiday season and in the new year, you should read Geskey\'s new book, \"David vs.
Goliath: Guerrilla Media Buying for Small Business, A New Way to Win.\"

David vs. Goliath" is a written especially for small/mid size business owners,
entrepreneurs, and others who want to grow their business, but may lack the capital
to expand their marketing efforts," says Geskey.

How can a small business ever hope to compete with a large corporation? Like the
mythical battle where David took down the giant Goliath, Geskey's book provides
small business owners with an innovative strategy for increasing market share and
profit margins without investing more dollars in marketing.

Many small businesses can increase Share of Market and Profitability by increasing
their Share Voice-- by using and buying traditional and non traditional media more
efficiently and effectively. "David vs. Goliath" teaches readers the basics of what
they need to know to plan and buy media to realize 50-200% increases in
effectiveness and ROI.
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About the Author

Ron Geskey, CEO of 2020:Marketing Communications LLC, has over 30 years of senior
account and media management experience at Leo Burnett, D\'Arcy, Campbell Ewald and
General Motors R*Works. He has a masters degree from Southern Illinois University,
doctoral work at Texas Tech, and professional education at Northwestern, Wharton,
and MSU.

For More Information
http://www.amazon.com/David-vs-Goliath-Guerilla-Business/dp/0978511727/ref=pd_bbs_sr_1/002-3602918-5893648?ie=UTF8&s=books&qid=1193939640&sr=8-1

Contact:
Ron Geskey
2020:Marketing Communications LLC
Rochester, MI
Phone 248-894-1151
Email: marketing2020@aol.com
Web Site: http://www.growmarketshare.biz








Web Site: http://

Contact Details: Ron Geskey
2020:Marketing Communications LLC
Rochester, MI
Phone 248-894-1151
Email: marketing2020@aol.com
Web Site: http://www.growmarketshare.biz